17% of Global Traffic Comes via the Mobile Internet

17.4% of Global Web Traffic Comes Through Mobile: "People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile

Penetration of SIM Cards in Europe Highest in the world at 125%

At the end of 2012, Europe had close to 400M unique mobile subscribers (i.e. people) actively using 629 million mobile connections (i.e. SIM cards).

Chinese Mobile Web Inching towards a billion mark, ,838million of out 1.23billion go online via web

Chinese Mobile Internet Users have just surpasses 838 million in January ,2014 According to Chinese Ministry of Industry and Information Technology (MIIT) , this accounts for 68% of total Mobile Users


Tuesday, April 15, 2014

Mobile Advertising Trust Index : Demographic Comparison

Mobile Ads and Demographic factors
Mobile Advertising Trust Index

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. 

The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don’t trust them. The figures were fairly consistent across demographic groups, except one exception : the Black Americans

31%  of black Americans believed  the ads they see are dishonest, and an equal percentage don’t trust them

Chrysler to Launch three-dimensional augmented reality Apps at NY Auto Show

Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app. 

 The new app will allow visitors to experience the 2015 Charger and Challenger models on their own tablets or mobile devices, giving them the ability to custom design vehicles, take 360-degree tours of the interior and exterior offerings and test drive their cars on a virtual track. 

While several automakers have similarly adopted augmented reality to showcase modification options, Chrysler's self-proclaimed “Mopar” parts and accessories claims to be the largest aftermarket source of accessories designed and tested by the same engineers who created the automobiles.

Monday, April 7, 2014

The Impact of Mobile on The World's Poorest Region: Sub Saharan Africa

 Why The Poorest Regions of The world is being transformed by the Mobile Economy

A recent report on how the Mobile Economy impacts nations " a recent report “Sub-Saharan Africa Mobile Economy 2013”, developed by GSMA Intelligence, reveals that mobile contributes over six per cent of the region’s GDP, higher than any other comparable region globally, and this is forecast to rise to over eight per cent by 2020 1. Last year, the mobile ecosystem directly supported 3.3 million jobs and contributed US $21 billion to public funding in the region, including licence fees. By 2020, mobile is set to double its economic effect, employing 6.6 million men and women in the region and contributing US $42 billion to public funding.

Mobile Commerce to form 24% Overall Online Retail

Etail  numbers for mobile to cross 24%

Smartphones are expected to grow at a CAGR of 20% to reach 2.2 billion by 2015 Tablet sales are expected to grow at a CAGR of 33% from 118 million units in 2012 to 369 million units by 2016 Android is expected to overtake Windows to be the most used platform on computing devices by 2016, with 2.3 billion devices

 Mobile advertising has nearly doubled (95% growth in first half of 2012) in the US over the last year and is expected to continue with the same momentum over the last two years to reach 11% of total e-tailing in the US in 2012, and is projected to reach 24% of overall e-tailing by 2016

Global Mobile Broadband set to show Spectacular Growth

online Marketing set to show a jump powered by cheap mobile broadband


New forecasts from  research firm Ovum, a research firm, show that we're entering the next Internet era, where mobile broadband is becoming far more lucrative.Besides increasing economic growth and giving boost to the technology infrastructure ...,the telecom companies is also set to benefit and will be making  more money from mobile broadband  than from fixed broadband for the first time. That, in turn, will enable entirely new Internet business opportunities.That is is a global phenomenon is a  report commissioned by the Australian Communications and Media Authority (ACMA) has said that businesses and households using mobile broadband

 added AU$33.8 billion in economic activity in Australia in 2013.

Thursday, April 3, 2014

Great Britain Mobile Commerce Revenue to double by 2017, to touch 25billion Pounds

The above data shows M-commerce retail revenue in the United Kingdom (UK) from 2012 to 2017 (in billion GBP).