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Tuesday, May 20, 2014

Mobile Retail App Usage in Italy surpass 75%





 Mcommerce Set to Boom in Italy - eMarketer: "  Italy is riding the Mobile Commerce ..Boom  with 64% of its users having  smartphone, while the rest uses feature phones, a rise  of 23% .YoY..







 Shopping was a major growth area among smartphone owners. The number of people using retail apps and mobile sites reportedly jumped by 74.8% year over year—the largest gain for any category. Health registered growth of 66.6%.

Interest in electronic payments and money transfer facilities had also surged during the year, with user numbers up an estimated 65.2%.

Admittedly, these were advan"

 A recent data from statistica predicts "Italy's smartphone penetration rate will reach about 41 percent by 2013.

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