Mcommerce Set to Boom in Italy - eMarketer: " Italy is riding the Mobile Commerce ..Boom with 64% of its users having smartphone, while the rest uses feature phones, a rise of 23% .YoY..
Shopping was a major growth area among smartphone owners. The number of people using retail apps and mobile sites reportedly jumped by 74.8% year over year—the largest gain for any category. Health registered growth of 66.6%.
Interest in electronic payments and money transfer facilities had also surged during the year, with user numbers up an estimated 65.2%.
Admittedly, these were advan"
A recent data from statistica predicts "Italy's smartphone penetration rate will reach about 41 percent by 2013.