MOBILE SUBSCRIBERs AND SIM PENETRATION IN EUROPE
With multiple SIM ownership common in Europe as in other regions, the number of real subscribers is signiﬁcantly lower than the number of SIM connections. Multi SIM ownership in Europe and other developed markets tends to reﬂect the trend to multi-device ownership. According to the latest report based on the data from gsmintelligence ,European SIM penetration is among the highest in the world with 125%, as compared with global SIM penetration of 82%
.At the end of 2012, Europe had close to 400M unique mobile subscribers (i.e.
people) actively using 629 million mobile connections (i.e. SIM cards). This brings
unique subscriber penetration in Europe to 79% compared to the 125% when based
on connections. The phenomenon of multiple-SIM ownership continues to distort
penetration rates based on connections as European consumers use 1.6 SIM cards
each on average.