Tuesday, May 20, 2014

10 Nations with Smartphone Penetration above 60%

Smartphone Adoption Tips Past 50% in Major Markets Worldwide - eMarketer: "The worldwide smartphone penetration rate among mobile users will remain just under one-third in 2013, eMarketer expects, and will approach the halfway point by 2017."

Globally 6 nations South Korea, Norway, Sweden, Australia, the UK and the US has crossed 50% smartphone user penetration rates among mobile phone users rise above 50%  in 2013

South Korea led the world last year in the share of mobile users who used a smartphone, at 60%. Australia, at 53%, was the only other country in Asia-Pacific to pass the halfway mark in 2012, with Japan set to follow in 2014.
As a percentage of population, a majority of residents in South Korea, Australia, Norway and Sweden will also use smartphones this year, eMarketer estimates, though average penetration worldwide among the total population will come in under 20%.


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