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Tuesday, April 15, 2014

Mobile Advertising Trust Index : Demographic Comparison

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Mobile Ads and Demographic factors
Mobile Advertising Trust Index

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. 

The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don’t trust them. The figures were fairly consistent across demographic groups, except one exception : the Black Americans

31%  of black Americans believed  the ads they see are dishonest, and an equal percentage don’t trust them



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