Tuesday, April 15, 2014

Chrysler to Launch three-dimensional augmented reality Apps at NY Auto Show

Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app. 

 The new app will allow visitors to experience the 2015 Charger and Challenger models on their own tablets or mobile devices, giving them the ability to custom design vehicles, take 360-degree tours of the interior and exterior offerings and test drive their cars on a virtual track. 

While several automakers have similarly adopted augmented reality to showcase modification options, Chrysler's self-proclaimed “Mopar” parts and accessories claims to be the largest aftermarket source of accessories designed and tested by the same engineers who created the automobiles.


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