Sunday, March 2, 2014

Mobile Advertising accounts for 2% of subscriber’s daily mobile data

The latest Mobile   Research on Reach of Mobile ads  ( " Findings presented in the new Citrix Mobile Analytics Report) indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Even with such growth, mobile ads generate less than two percent of a subscriber’s daily mobile data volume and only one-in-twenty subscribers are currently served video ads

The growth of smartphones is , attributed to lower prices, as the difference between a ordinary feature phone and smartphones  is  increasingly coming  down,as  consumers  demand for smartphones increases

The increase in Mobile web , means more Advertising Reach with increasing mobile ad  inventory.


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