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Friday, March 7, 2014

Micromax and Former Apple CEO John Sculley to launch smartphone brand in India; to sell handsets at Rs 12,000 and less - The Economic Times



 
Former Apple CEO John Sculley to launch smartphone brand in India; to sell handsets at Rs 12,000 and less - The Economic Times: ": John Sculley, the man who fired Steve Jobs, is targeting India's growing smartphone market by selling handsets at Rs 12,000 and less, starting next month. InflexionPoint, an investment and acquisitions company promoted by Sculley, has hired Ajay Sharma, form



er head of smartphones at Micromax, to head the Indian operations. Sharma had earlier worked with HTC India.

Sculley, who was the CEO at Apple between 1983 and 1993, will fund the venture, Sharma told ET. The investments will flow into Dragon Technology, a distribution company owned by InflexionPoint in China. It will oversee production and supply chain of smart devices coming into India."





Micromax and Inflexion point  will start producing Android  Smartphones , for which the name of the brand will be decided next week and the first of the Android smartphones will be launched by mid-April." 



Both India and China have been witnessing a double digit growth rate  as Smartphone sales in India grew to two and -half times to 44 million devices in 2013 from 16.2 million in 2012, according to research firm IDC India.


Apple has launched attractive installment and buyback schemes to boost its currently negligible share in the market dominated by Samsung and closely followed by home-bred handset makers Micromax and Karbonn.



Surging smartphone sales in India have been propelled by the introduction of low-end devices by international and local vendor .. 




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