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Sunday, March 16, 2014

Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile








Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile - eMarketer: "Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer. US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads. Meanwhile, overall desktop ad spending increased just 2.3% last year, according to eMarketer."

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