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Tuesday, March 11, 2014

Around 160million US Owns Smartphone,Cross 66% Penetration

160 million Now access Smartphone


The US finally crossed the figure of 65% Smartphone Penetration  with with a 66.8 % mobile market penetration) during the three months ending in January, up 7 percent since October,2013 compared with January 2014

Currently  159.8 million people in the U.S. owned smartphones  with Apple and Samsung leading the pack with a combined share of 67%


Top Smartphone OEMs

3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Oct-13
Jan-14
Point Change
Total Mobile Subscribers
100.0%
100.0%
N/A
Apple
40.6%
41.6%
1.0
Samsung
25.4%
26.7%
1.3
LG
6.6%
6.9%
0.3
Motorola
7.0%
6.4%
-0.6
HTC
6.7%
5.4%
-1.3


In terms of Smartphone Manufacturers  "Apple ranked as the top OEM with 41.6% U.S. (smartphone subscribers (up  by marginally approx 2%  from October). 

Samsung ranked second with 26.7% (up 1.3% ), followed  by LG with 6.9 percent (up 0.3%), Motorola with 6.4% percent and HTC 5.4%

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Oct-13
Jan-14
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
Android
52.2%
51.7%
-0.5
Apple
40.6%
41.6%
1.0
BlackBerry
3.6%
3.1%
-0.5
Microsoft
3.2%
3.2%
0.0
Symbian

Smartphone Platform Market Share
Android ranked as the top smartphone platform in January with 51.7 percent market share,
followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

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