17% of Global Traffic Comes via the Mobile Internet

17.4% of Global Web Traffic Comes Through Mobile: "People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile

Penetration of SIM Cards in Europe Highest in the world at 125%

At the end of 2012, Europe had close to 400M unique mobile subscribers (i.e. people) actively using 629 million mobile connections (i.e. SIM cards).

Chinese Mobile Web Inching towards a billion mark, ,838million of out 1.23billion go online via web

Chinese Mobile Internet Users have just surpasses 838 million in January ,2014 According to Chinese Ministry of Industry and Information Technology (MIIT) , this accounts for 68% of total Mobile Users

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Saturday, August 31, 2013

Mobile IS Share in South American

Friday, August 30, 2013

With 44% Mobile Ad Impressions,iOS is No 1 in terms of Monetization Insights






Insights from Opera Mediaworks | The State of Mobile Advertising Q2 - 2013: "iOS continues as the top OS in monetization and regains lead in mobile phone impression volume

Overall, iOS is the clear market leader in both impression volume and revenue generation, capturing nearly 44% of all ad impressions and almost half of all revenue.

However, when comparing mobile phones using iOS and Android the two OS are in a virtual tie for share of ad impressions, with just over 30% each. Late last year, Android inched ahead of iPhone with a slight lead (31% vs. 29%), but iPhone has been inching back and, within one percentage point ever since.

The iPhone still triumphs in terms of monetization, however, with 36.4% of revenue vs. Android’s 27.8%. And while in Q1 Android tablets began appearing in our data set, their market share is still almost imperceptible. Traffic share (mobile phone OS)"

Mobile Advertising Set to Replace Desktop as Mainstream Digital Channel by 2016



Mobile Advertising Will Sprint Past Desktop Ads In Four Short Years - Forbes: "You already know mobile ads were taking off like crazy. But this fast?

According to a new report from eMarketer, mobile ad revenues will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year. That will jump further to nearly 60% mobile by 2017.

Spending on display ads–everything from banners to video ads to Facebook ‘s sponsored stories and Twitter’s promoted tweets–is a bit slower to go mobile. But it will still hit nearly half by 2017, eMarketer forecasts."


Thursday, August 29, 2013

The Best and Brightest of Fortune top 100 CEOs


Did you know that 62 percent of Fortune 500 companies have an active corporate Twitter account? Or How many of us knew z' Coke and Starbucks have maximum fan following across Facebook The Infographic from econsultancy shows that 58% have an active corporate Facebook account compared to 62% with an active Twitter account.

Not Suprisingly Coca-Cola has the most number of Facebook ‘likes’ with more than 40m, while Starbucks comes in second with just under 29m. Perhaps surprisingly, this is ahead of those with an active Facebook Page (58 percent)\

 the US Economy continues to look grimmer with time some Fortune 500 Brands firms were pulling back public-facing blogs. In those years, only about 23% of these marketers maintained blogs. This year, in 2013 the number has jumped to 34% (from 28% last year). Researchers noticed that marketers in some industries were far more likely to have blogs: telecommunications (53%), specialty retailers (46%) and food products (33%). While market Conditions might change : Brands need tounderstand that "Social has now become a mainstream media which complements " Traditional Marketing Plans: Being more cost effective, Social Media should be a part of the overall distribution channel

Wednesday, August 28, 2013

Mobile Internet in US to double every 3 years


This statistic shows the number of mobile internet users in the United States since 2009 with forecast until 2014. In 2013, an estimated number of 155.2 million people in the U.S. will use mobile internet.

Saturday, August 24, 2013

Mobile Web Search to Overtake Desktop Search by 2016

digital-ad-spend-in-the-us

source : Statista
Among all digital platforms brand marketer use in driving leads and Traffic, Search advertising  has seen a large scale shift towards mobile and Tablets and by the end of 2013 ,Mobile web search would overtake Desktop Search

 By 2017, eMarketer predicts, the mobile share of search advertising expenditure could reach 60 percent or $15.2 billion. Given these numbers, Google’s decision to develop a mobile operating system and give it away for free makes a lot of sense. After all, Android has helped Google to  dominate the market and leverage its first mover advantage

55 %of Android phone Users Prefer a screens of 4.5 inches or more

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In anticipation of last year’s iPhone 5 launch, speculation  was rife about Apple screen size . Many  News and Media reports had even commented that " how large a screen Apple would grant its new iPhone model after the company’s leadership had long been adamant that 3.5 inches was the perfect size for a smartphone screen

The iPhone 5 came out with a 4-inch screen, which is still pretty small compared to the most popular Android phones. According to data provided by Kantar Worldpanel ComTech, only 16% of Android smartphones sold in the United States between April and June this year were equipped with screens smaller than 4 inches in diagonal. More importantly, 55 percent of Android phones sold sported significantly larger screens of 4.5 inches or more. Samsung’s flagship model, the Galaxy S4, comes with a giant 5-inch screen compared to which the iPhone 5 looks miniature.

Friday, August 23, 2013

17.4% of Global Web Traffic Comes Through Mobile

17.4% of Global Web Traffic Comes Through Mobile: "People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.

Statista's chart below shows the increase in mobile web traffic over the last year, broken down by continent."




Tuesday, August 20, 2013

Best Practices of Technology Companies: Survey Insights




According to the Towers Watson 2012 Global Workforce Study, engaged employees are twice as likely to be productive and present than disengaged employees. In addition, a recent employee engagement survey by the Australian Institute of Management found that survey participants who were committed to their current job listed a “good relationship with co-workers” as their top reason with salary listed at number seven.

Sunday, August 18, 2013

15% Smartphone Users Clicks on Mobile Ads Without the intention to Transact


Research Study   Infographic courtsey :Thedrum

15 Countries To make up 65% of Mobile Subscription by 2014

According to Inmobi Research Insights :Today fifteen emerging markets account for more mobile subscriptions than the rest of the world combined and this trend will continue over the next five years. These markets are 
China, India, Indonesia, 
South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia,
Brazil, Mexico, Argentina, Russia, Poland and Ukraine.

 Due to the sheer volume of mobile subscriptions in these markets, and continuing mobile penetration, they offer substantial investment opportunities for the telecom and advertising industries

Mobile Advertising Clicks vs Organic search clicks : Google Ad Study Results

According to Google Insights " Mobile Advertising across  12 verticals s saw more than an 80% incremental click rate from mobile search ads confirming that this behavior is universal across verticals.

Between the months of March 2012 and April 2013, Google tracked  327 advertising accounts from 12 different industry verticals, ranging from automotive to travel to consumer packaged goods.

The Results showed that 88% clicks on mobile search ads are incremental to organic clicks via the search path (organic ) Each of these accounts  was tweaked to  detect a sharp change in advertising spend and assessed how many clicks were lost or gained as a result of the change.

Today no Business can miss out of Mobile Advertising .. Digital Campaigns must compliment Mobile advertising  when planning campaigns and budgets to ensure that they capture all the consumers looking for their product or service on a smartphone


Saturday, August 17, 2013

Used iPhones Set to Cannibalize New iPhone Sales by 28%,


 Used iPhones May Cannibalize Sales by 28%, Says Bernstein - Tech Trader Daily - Barrons.com: "Bernstein Research analyst Toni Sacconaghi today follows up on research he offered two weeks ago regarding the market for used smartphones, which he believes is “exploding.”

Today, he digs deeper into implications for Apple (AAPL) and its iPhone.

In this second installment, Sacconaghi, projecting the smartphone market to rise from 53 million phones sold annually to 257 million units over the next five years, he notes “iPhones are the most popular resold smartphone today, amounting to over 50% of units, highlighting the importance of the evolution of the used market to Apple.”

Sacconaghi writes that “cannibalization” of new iPhone sales by the resale market is low at the moment, at 20% of annual sales, perhaps, per year, but that it is set to increase “significantly“:"

75 Percent of Government CIO Budgets Flat or Increasing in 2013" Garter "

Gartner Survey Shows 75 Percent of Government CIO Budgets Flat or Increasing in 2013: "Despite a continuing drive to lower the cost of IT services, nearly 75 percent of government IT budgets globally were reported as flat or increasing in 2013, according to the Gartner Executive Programs 2013 CIO Agenda survey."


Gartner projects a modest compound annual growth rate of 1.3 percent for IT spending in the government and education sectors through to the end of 2017, with increased spending for IT services, software and data centres. These increases are offset by reductions in internal technology services, devices and telecom services.
Gartner’s latest annual survey of 1,959 CIOs worldwide from all industries was conducted in the fourth quarter of 2012 and represents CIO budget plans reported at that time. It included 398 public-sector CIOs from all tiers of government around the globe.

Mobile Usage Behavior in 24 hours : The Story in Charts


Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic at the end of this post summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers (see latest KPCB technology trends).





Mobile Economy in 2013 :Chart of the Day

Tuesday, August 13, 2013

The Mobile Healthcare Ecosystem : Patients cs Caregivers

Via   healthcarecommunication.com

The above  infographic from Nielsen, Pew Research Center, Cisco, PWC  shows how Mobile  will change traditional marketing concepts, notably  healthcare  and medical Industry

  1.  Smartphones in use worldwide surpassed 1 billion in 2012, with the next billion predicted to be in use by 2015. 
  2. Time spent on mobile apps increased by 120 percent from 2011 to 2012. 
  3. More than half of smartphone owners gather health information on their phones. 
  4. More than half of patients expect that apps and other mHealth services will make healthcare more convenient in the next three years

96% Global Citizens have Mobile, 60% present in Asia pacific






 In 2013, there are almost as many mobile-cellular subscriptions as people in the world, with more than half in the Asia-Pacific region (3.5 billion out of 6.8 billion total subscriptions)

.As global mobile-cellular penetration approaches 100% and market saturation is reached, growth rates have fallen to their lowest levels in both developed and developing countries.

Mobile-cellular penetration rates stand at 96% globally; 128% in developed countries; and 89% in developing  countries.

Healthcare and wellness Mobile Apps to touch $400 Million



By 2016: $400M market for health, fitness apps | mobihealthnews: "The market for sports and fitness apps will cross $400 million in 2016, according to a new report from ABI Research. The rise of apps for connected wearable fitness devices will be a primary factor in the industry’s growth (ABI predicted 80 million such sensors by 2016). ABI predicts that there will be more than 1 billion annual health-related app downloads by the year 2016."

According to recent research report Growth will be spurred primarily by sports and fitness applications replacing proprietary devices for viewing data from fitness sensors, with the data collected via the new low-energy Bluetooth 4.0 standard, which has been branded “Bluetooth Smart”. Other prominent app categories include home monitoring, personal emergency response services (PERS), and remote monitoring applications.


Monday, August 12, 2013

With 180million Units sold, Android now commands 80% Smartphone Share



Android is  steaming ahead and leaving its competitors to bite the dust . Appler too has succumbed to Android, as research shows , iOS is slowing down, while Android  continues to  gain marketshare in 2013

During the second quarter of 2013, Android captured a record 80 percent of the worldwide smartphone market, research firm Strategy Analytics reported Thursday. Out of the 229.6 million smartphones that shipped during the period, 182.6 million of those were Android-based handsets. Apple's iOS came in second place with 13.6 percent market share on 31.2 million shipments. Windows Phone was able to nab 3.9 percent share on 8.9 million unit shipments.

Sunday, August 11, 2013

Daily Charts : How Samsung is Demolishing the iPhone Era



Juniper Research estimates a 30% year over year increase in smartphone shipments with the first quarter 2013 total reaching almost 200 million
Samsung increased its smartphone market share by shipping an estimated 68 million smartphones accounting for approximately 34% of all smartphone shipments in the quarter (increasing from 30% in the previous quarter).




Samsung Rises To Nearly Double Apple's Smartphone Sales - Forbes: "Korean Giants LG and Samsung have been increasing their marketshare in the first quarter of 2013, according Juniper Research and IDC



Data from IDC also show that  Samsung now has almost double Apple‘s market share in smartphones.By the end of 1Q13, Samsung shipped more units than the next four vendors combined


However  indications are that iPhone demand has now tapered down in the last 6 months , as newer low cost mobile from China and Korea have made inroads to this market.

During the Q4, 2012 Apple’s iPhone 5 smartphone model  was shipped to  estimated 27.4 million units worldwide during the fourth quarter of 2012,” Strategy Analytics analyst Neil Shah said. “The iPhone 5  had 13% global marketshare  and was the most  best-selling smartphone model for the first time ever

Lessons from Nokia : How to loose 50% marketshare in 3 years

Nokia: global market share per quarter 2008-2013



This statistic shows the global market share held by Nokia with respect to sales to end users from the first quarter of 2008 to the most recent financial quarter. In the first quarter of 2009, Nokia had a global market share of 36.2 percent of the mobile device market and was the leading mobile device manufacturer worldwide.


The chart compares the Mobile  Manufacturer's  and the industry contribution from the Top 3 OEM;s of Mobile device . Nokia has suffered the most in terms of mobile device sales  for the last few years as Samsung and moved far ahead of Nokia in Just 3 Years

Samsung Smartphone Launch and consumer Demand



The above chart from Statista shows  the'  awesome power of Brand Samsung . The chart shows the corresponding consumers who wanted to buy a samsung smartphone in the next 3 months ( compares the demand vs Samsung Release dates)

 statistic shows the share of consumers (who intended to buy a smartphone in the future) who planned specifically to buy a Samsung phone within the next 90 days as of certain dates from March 2008 to December 2012. Within the graph the release dates of different versions and upgrades of the Samsung Galaxy have been marked. When the Galaxy S III was released in September 2012, the share of consumers who stated that they planned to purchase a Samsung smartphone jumped to 19 percent.

Saturday, August 10, 2013

Tablet vs Smartphones : which drives more Mobile Shopping

Friday, August 9, 2013

Android moving towards 80% share,with Samsung contributing 50% sales


IDC Mobile  Smartphone OS Marketshare

Global Smartphone OS : The Making of Android Dominance

Daily Mobile Activation :2010 to 2013



79% of smartphones shipped in Q2 of 2013 were Androids: IDC "The latest numbers from IDC confirms the dominance of Android  has it marches towards the 80% mark . In comparison iOS from Apple stable is steadily sinking  

The report shows that nearly 79.3 percent of smartphones shipped in Q2 of 2013 were Android devices with  over 187.4 million Android units  shipped. In Q2 of 2012 over 102 million Android units were shipped, which is  market share of 69.1%

Apple's share of the global market slid to 13.2%  percent in Q3,2013 from 16.6% in the year-earlier period. Handsets running Android, meanwhile, jumped to 79.3 percent from 69.1 %

No 3 and 4 was lead by Windows Phone with 8.7 million units shipped for 3.7 percent of the and BlackBerry  with 6.8 million units shipped for 2.9 percent of the global market share.

Out of Mobile Vendors ,Samsung shipped 73.3 million Android phones which represent 39.1 percent of Android phones shipped. LG was number two on the list of Android vendors with 12.1 million smartphones shipped."