17% of Global Traffic Comes via the Mobile Internet

17.4% of Global Web Traffic Comes Through Mobile: "People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile

Penetration of SIM Cards in Europe Highest in the world at 125%

At the end of 2012, Europe had close to 400M unique mobile subscribers (i.e. people) actively using 629 million mobile connections (i.e. SIM cards).

Chinese Mobile Web Inching towards a billion mark, ,838million of out 1.23billion go online via web

Chinese Mobile Internet Users have just surpasses 838 million in January ,2014 According to Chinese Ministry of Industry and Information Technology (MIIT) , this accounts for 68% of total Mobile Users


Sunday, June 30, 2013

A Guide To Content Marketing 3.0

Saturday, June 29, 2013

Brazil, Chile and Costa Rica among the fastest Growing Mobile Markets in Latin America

Latin American along with South American Countries   now boasts of 50% Smartphone Advertising  Impressions according  to the Mobile advertising Company Inmobi

Around 66% Mobile advertising Impressions in Latin America comes from Smartphones, which is a 6% increase in the last 6 months ( as of January 2013)

while Tablets and Connected Gadgets grew 3% to 13% in April 2013. Mobile web and Mobile Apps  make up the togtal online advertising Inventory across Mobile Networks

Thursday, June 27, 2013

4G LTE Verizon Network Now Covers 500 Markets In The U.S.

 Even though Verizon has the largest network, AT&T’s 4G LTE network is considered toUbergizmo: "Verizon Wireless is the largest mobile carrier in the U.S., and it is the only carrier which is providing 4G LTE services in the most markets. 

Only a few markets remain that need to be connected to its 4G LTE network, the carrier said today, adding that it has reached the 500 markets milestone by connecting Parkersburg, West Virginia to the network.offer greater speeds, but it only covers 291 markets as of now."

 The latest Trends on Web Marketing 

Wednesday, June 26, 2013

55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]


55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]: "Empathica recently issued a survey among 6,500 U.S. Internet users — a little more than half (52%) of whom identified as smartphone owners — to take a closer look at how they're using mobile in stores. Impressively, 55% of smartphone owners said they've used a mobile device to compare prices between retailers. Thirty-four percent said they've scanned a QR code, and 27% have read online reviews from their devices before making purchase decisions.

Those findings and more are showcased in the infographic below. Note that the statistics in the third category only include responses from smartphone owners.

Smartphone Users By The Numbers [Infographic] | Android Gadgets

Smartphone Users By The Numbers [Infographic] | Android Gadgets: "There was a recorded $100 Billion spending for the mobile media in 2011 and this is due to the continuous demand by consumers on the hi technology offered by these smartphones. The world has an estimated 7 Billion people and the past 16 years made 1 Billion active users where in the present time will only take 3 years to complete an additional 1 Billion users.

Americans are adjusting their budgets on their expenditures and had a rose of about $67 while their food consumption, apparel and non-phone entertainment needs went down dramatically. They are spending about $1,226 for phone services alone and that was $100 increase compared to their spending in 2007."

If You  wish to send us any  Mobile marketing Case Studies  Mobile Trends, and Mobile campaigns  or Info graphics , lease send n your Content to Sumitkroy@gmail.com

Smartphone Prices Hits a Nwq Low as selling price drops while growth reaches 33%

The latest Trends on Mobile Marketing
Smartphone avg selling price drops while growth reaches 33% | ZDNet: "t's good news for consumers when smartphone pricess drop and as I wrote last week you can still pick up perfectly capable devices for minimal cost. IDC just released their latest forecast that shows an expected 32.7 percent growth in smartphone shipments with a 9 percent drop in average selling price.

We will approach nearly 1 billion units in 2013 and as smartphones pass up feature phones there is no looking back as smartphones become the mobile handset of choice. We even see growth in smartphone sales in emerging markets with a reported 64.8 percent of all smartphone shipped appearing there, up from 43.1 percent in 2010."

Wednesday, June 19, 2013

iPhone grows 7% as iPads Gobble up the Tablet Market with 65% Rise in sales

It seems that the  iPhone Story is just about to  come down to a realistic  levels ,sales are still strong in volume terms, year-over-year sales growth is showing signs of desparation
Q1, 2013, iPhone sales were up only 7 per cent from the same quarter a year prior, the lowest year-over-year growth since the iPhone’s introduction in 2007.
iPad sales growth, meanwhile, was strong this quarter, up 65 per cent year-over-year on the heels of the iPad Mini’s launch in November 2012. 
Over 37 million iPhones sold is nothing to scoff at, but the iPhone may have limited upside for sales expansion. The smartphone market globally is still due for significant growth, but the the stubbornly high average selling price of iPhones gives it a limited potential market.

Sunday, June 16, 2013

AT and T to Carry LTE enabled GALAXY Note 8.0

The Galaxy Note 8.0 was unveiled in February 2013 at the Mobile World Congress in Barcelona, Spain. The Note 8.0 has a 1.6 GHz Exynos quad-core processor with 2GB of RAM. The tablet comes with 16 or 32 GB of internal storage. It was released on April 11 in the US.

The Samsung Galaxy Note 8.0 is a 8-inch tablet computer designed, developed and marketed by Samsung Electronics. The tablet runs Android 4.1.2 and serves as a platform for multimedia  including multiple  window options to Split the portable 8 inch screen. Samsung's latest S Pen entry boasts an 8-inch 1,280 x 800 TFT display.

The Samsung Note 8.0 is the second entry in the Samsung Galaxy Note tablet range, which emphasises the use of a stylus, officially named S-Pen (S standing for Samsung), as an input device for tasks such as sketching and note-taking. Aside from the usual suite of on-board Samsung apps, the Note 8.0 features a “Premium Suite” of apps designed to make use of the S Pen stylus.

Samsung's 8-inch Galaxy Note was supposed to be a WiFi  variant across US   Fortunately for US hopefuls craving a version that's capable of getting an actual data connection outside the safety of the nearest wireless hotspot, AT&T will be bringing an LTE-enabled version to its network in the coming weeks 

Tuesday, June 11, 2013

Apple Announces its Mobile OS Redesign iOS 7

Apple - Press Info - Apple Unveils iOS 7: "pple® today unveiled iOS 7, the most significant iOS update since the original iPhone®, featuring a stunning new user interface. iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers, while  the typography has been refined for a cleaner, simpler look, 

Among the many features and UI ideas, the main design points were:
–A revamped icon system, based on a grid that harmonizes the many tiles of the UI
–Redesigned typography and  new color palette
–Distinct functional layers for apps and navigation screens
–Abundant use of translucency that creates hierarchy among layers
Siri in iOS 7 features has been upgraded with new voices, so you can choose from either a female or male voice in English, French, or German, with more languages added over tim

–A swipe-up control center for commonly used functions
  iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio™, a free Internet radio service based on the music you listen to on iTunes®.

 According to Apple CEO Tim Cook, iOS 7 is the biggest change to the platform since the iPhone was introduced five years ago
The new built-in apps all feature sliding, gesture-based navigation. Folders can now support hundreds of apps — the 12- to 16-app limit is a thing of the past. and now you can  view Notification Center from the lockscreen
The camera has been refreshed with improved UI, square photo framing, and new filters

Monday, June 10, 2013

World's first smartphone for the blind, made in India - Times Of India

World's first smartphone for the blind, made in India - Times Of India: " The world's first smartphone for blind people is here. Soon, they will be able to read SMSes and emails on this phone, which converts all text into Braille patterns.

"We have created the world's first Braille smartphone," says its innovator, Sumit Dagar, whose company is being incubated at the Centre for Innovation Incubation and Entrepreneurship, located in IIM Ahmedabad campus. "This product is based on an innovative 'touch screen' which is capable of elevating and depressing the contents it receives to transform them into 'touchable' patterns," he says.

Dagar, who is a post-graduate from the National Institute of Design (NID), says he was motivated to develop the device when he realised that so far, technology was only serving the mainstream and ignoring the marginalised. He is collaborating with IIT Delhi on making the prototype, which is currently being tested at L V Prasad Eye Institute in Hyderabad."

'via Blog this'

Friday, June 7, 2013

The Mobile Commerce Market in US to exceed $30 billion

Indian Tablet market grows 250%, powered by Akash and Micromax

Datawind  ,The maker of the cheapest " Tablet " in the world" Tops India's Tablet and PC  Market with 15% as  Homegrown giants  Micromax and Datawind  pips Apple to the 3rd spot

The Maker of "Aakash tablet," lead the market during quarter with 15.3%  leaving behind Micromax  ( 12% )  share in terms of total number of units shipped. Apple occupied third spot in India

The tablet market in India grew two-and-a-half times on an annual basis, with sales of over nine lakh units clocking a daily average of 10,000 devices during the January-March period of 2013, as per a study by CyberMedia Research.

Both international and home grown companies jointly sold around 3.49 lakh units in the same period a year ago. Sequentially, however, there was a decline of 17.57 percent from around 11 lakh units sold in October-December 2012 period

Samsung Smartphone Sales Declines as iPhone starts offering new and Cheaper versions to its users

Samsung Electronics Co lost $12 billion in market value on Friday, hit by brokerage downgrades that have underscored concerns about slowing sales of its flagship Galaxy S4 smartphone. 

The share slide of more than 6 percent comes after it recently introduced two stripped-down versions of the S4, fanning worries that profit margins for its mobile business will suffer. It also follows a report that arch-rival Apple will begin a trade-in programme for iPhones. 

Analysts say sales momentum for the high-end version of the S4, which became its fastest selling smartphone since it launch in late April, has slowed. 

"Sales of high-end handsets are lagging behind expectations, while low- to mid-end handsets are selling briskly worldwide," said Kim Young-chan, an analyst at Shinhan Investment Corp. 

"As the portion of low- to mid-range handsets is expected to increase in Samsung's overall mobile phone business, this has also sparked concerns about thinning margins and lower growth." 

Analysts also expect " with With Apple widely expected to announce an older iPhone trade-in programme and also a new cheaper iPhone, overall growth prospects for Samsung's smartphone business might be affected . Mobile Phones has shown brisk sales in the last 5 years and the business is going through a reality check after the  unprecedented  upside in Business