17% of Global Traffic Comes via the Mobile Internet

17.4% of Global Web Traffic Comes Through Mobile: "People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile

Penetration of SIM Cards in Europe Highest in the world at 125%

At the end of 2012, Europe had close to 400M unique mobile subscribers (i.e. people) actively using 629 million mobile connections (i.e. SIM cards).

Chinese Mobile Web Inching towards a billion mark, ,838million of out 1.23billion go online via web

Chinese Mobile Internet Users have just surpasses 838 million in January ,2014 According to Chinese Ministry of Industry and Information Technology (MIIT) , this accounts for 68% of total Mobile Users

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Tuesday, April 30, 2013

The Making of the Mobile web experience:Infographic



INFOGRAPHIC: A universal mobile web experience | Mobile content industry news | Mobile Entertainment: "Software solutions specialist Netbiscuits has today (April 30th) published a new infographic showing brands hot to create a universal mobile web experience.

Based on proprietary data, combined with insights from some of the world’s biggest brands, Netbiscuits’s five-step guide emphasises the importance of research, discoverability, engagement, deployment, measurement and optimisation in delivering an enhanced web experience to customers."

Building the DNA of Your Organization : How Apple made a difference "in the words of U2 Bono"

DNA of Apple – so rightly put by Bono | marketing / social media / apple blog: "Some adore Steve Jobs. Some despise him publicly. But what most companies try and fail – is to emulate the core DNA of people & innovation that represent Apple.



 Thanks To Subhasish for  sharing this post at his blog http://fewrandomrantings.wordpress.com/2013/04/21/dna-of-apple-so-rightly-put-by-bono/

Time magazine released its ‘Time 100‘ list of interesting people for 2013, and it’s packed with tech luminaries. One of those singled out is Apple head of Human Interface Jony Ive. Ive’s blurb is written by musician and activist Bono, who has had a long relationship with Apple in concert with various endeavors like a U2-branded iPod.



As someone who was brought into the Apple fold by Steve Jobs, Bono has likely had  more of a chance than most people to see the way how Steve Jobs  and his team of designers work.

Someone who was brought into the Apple fold by Steve Jobs, Bono has likely had  more of a chance than most people to see the way that Ive and his team of designers work. Bono has this to  say on how its not easy to replicate Apples  DNA

People work at Apple because they’re passionate about doing the absolute best work they’re capable of and they know that those goals are aligned with the company’s at large. I cannot state enough how rare that actually is. When Bono (yes, Bono) says that you can’t get people this smart to work this hard for money alone, he’s actually describing one of the core reasons that Apple is so successful and one of the biggest things that other companies overlook when trying to duplicate the model

 What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.

To finish with, here’s the #motivational employee welcome letter @ Apple that you receive on your first day at Apple. If you’re running a company, and some day desire to be as great and innovative as Apple, maybe, you should print this and give it to your employees.


'via Blog this'

Gautami

Monday, April 29, 2013

How Smart Devices are Impacting the Travel Industry



Mobile Devices - New Media Trend Watch USA: "Travel bookings made through mobiles will amount to about $25 Billion by 2014 in the US, according to Google.

Head of industry, travel, for Google, Siddharth Dabhade, in a conference organized by Travelclick and IDeaS in India, made an interesting presentation on the mobile influence in the Indian and US hospitality segment. Key findings includes the following:

- By 2014, mobile revenue will be 18% of the online market and 8% of the total travel market.

In the US in 2012, 22% of the total travel bookings/purchases are from mobile websites, 12% from native apps and the rest from non-mobile sources. For 2011, these numbers were at 20% and 9% respectively.

 In 2012, 14% of traveler have purchased extra travel services (ancillary) from mobile websites, 7% from native apps and the remainder are non-mobile sources. For 2011, these numbers were at 12% and 6% respectively.
(tnooz, April 2013)"

Fliers are  also increasingly turning to their tablets during air travel . According to TripAdvisor's annual air travel study, 37% of respondents considered their tablet an "essential" in-flight accessory-a 5% increase from the 2012 survey.

Mobile Commerce Adoption in Spain : Iphone vs Android Platform

Spain might not have the best networks, the fastest connections or the cheapest tariffs, but it can say it is one of the European countries with the biggest internet addiction. More than 6 million Spaniards — 25% of all users — are permanently connected to the internet in one way or another, according to the new “Information Society in Spain” report for 2012, which was released  early this year
Smartphone penetration in Spain is 63.2%, the highest figure in the EU and one of the highest in the world, the report revealed, while 43% of Spanish users now use their cellphones to access the internet, triple the amount in 2011.
"


In terms of frequency, 89% of Spanish smartphone owners say they connect to the net daily.
Meanwhile, 72.6% of Spaniards say they connect each day, a modest 1.2% rise.




Spanish Smartphone Shoppers: iPhone vs Android: "Mobile shopping in Spain is growing amongst Spain’s 24 million smartphone users. In the 3 month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but exclude digital content such as games or apps.

The comparison between iPhone and Android users shows that their mobile shopping behaviours differ significantly. In February 2013, Spanish iPhone users were twice as likely as Spanish Android users to shop 1-3 times during the month. Additionally, nearly 1 in 5 iPhone users in Spain made a mobile purchase at least once during the month, compared to 9.4 percent of Android users.



Gautami

Sunday, April 28, 2013

Location-based Mobile Ad engagement grows 185%



Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra's quarterly Mobile Rich Media Monitor Report has revealed.

INFOGRAPHIC: Location-based ad engagement grows 185 per cent for rich media mobile ads | Mobile content industry news | Mobile Entertainment: "location-based features have overtaken branding and presentation as the most engaging ad feature, with 18.8 per cent engagement rate. 

In second place comes gaming features with 13.9 per cent engagement rate. For the second consecutive quarter, video was the most popular feature by a significant margin, appearing 45 per cent of all the mobile advertising campaigns analysed."


3 Ways how "Location Based" Advertising Is Transforming Mobile Marketing Mix

How Location Data Is Transforming Mobile - Business Insider: "
With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space.  Marketers are increasingly using real time location data to target consumers , Mobile Locations based  targeting  is increasingly being used by advertisers and brands to reach out to the on the move Mobile consumers

 Geo-targeting covers a geographically recognized region, such as a State  or city where  geo-targeting  data is used to serve ads within an   identified location, such as a 500-metre radius from a retail outlet.



3 ways how Advertisers and Marketing Company's might use location-based data for efficient Consumer Targeting 

1)Location-enabled mobile ads: Location based Advertising have been around for some time now and this model has scores due to their effectiveness and the impressive prices they command.

2) Location-based features: have turned out to be great for boosting engagement on apps. Facebook, Google, Yelp, Instagram, Groupon, Twitter and dozens of other popular apps offer location-enabled features.Foursquare is an example of how Advertisers can use the Platform to run customised messages and advertising via the Platform

3)Local data based search: can connect hundreds of thousands of small and medium-sized businesses to the mobile economy. The "local mobile consumer," is a lucrative segment and marketing companies needs to invest in Mobile local Search for consumer as research shows that  a third of mobile searches have local intent, and that 94% of smartphone users have searched for local information.

Meet The Fastest Growing Smartphone and the next iPhone Killer :Xiaomi,




You might not have heard about the Smartphone Company which is well on its way to becoming the hottest and fastest growing Gadget  in recent times.  Xiaomi Mobiles had  sold 7.19 million handsets in 2012, and expects to sell double that number this year to 15million.

Thats not too bad for a Consumer Electronics company that started selling Smartphones from the summer of 2011.





The company's flagship phone (the Xiaomi MI-2) has a lot of the same specs you’d see in high-end Samsung and HTC phones,”Xiaomi Phone 2 (also known as Xiaomi MI-2,  is a smart mobile phone designed by the Xiaomi Tech Company, which was created by Lei Jun, CEO of Kingsoft

The Xiomi 2 smartphone is packed with  4.3-inch 720p IPS display by Sharp and JDI, Qualcomm's Snapdragon S4 Pro chip  APQ8064 quad-core chip( , 2GB RAM and 16GB memoryThe Xiaomi 2 is the first smartphone in the world to use this chipset and will run Android 4.1 (Jelly Bean)

The Smartphone also provides enhanced security, phone finder, Chinese voice assistant (apparently with 85 percent comprehension accuracy), more interactive themes and 5GB of cloud storage service with online client.

The device will sell for ¥1999 in China, roughly $320 (as of 2012 October). JD Global, the international version of China’s Jingdong, has stocked up on the latest Xiaomi Mi2 phone, which is now available in the 35 countries to which it ships.

Sunday, April 14, 2013

Samsung Fails to break the Apple Story in US :Apple marketshare zoom to 39%

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share -: ", reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013."


Apple and Samsung battle it out in the US Smartphone Market : 
US Smartphone subscribers has exceeded 57% in February 2013 with 133.7 million people in the U.S. owning smartphones (during the three months ending in February, up 8 percent since November.)
 Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.


Top Smartphone OEMs
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
 Share (%) of Smartphone Subscribers
Nov-12Feb-13Point Change
Total Mobile Subscribers100.0%100.0%N/A
Apple35.0%38.9%3.9
Samsung20.3%21.3%1.0
HTC11.0%9.3%-1.7
Motorola9.5%8.4%-1.1
LG7.0%6.8%-0.2

Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent. BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).
Top Smartphone Platforms
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
 Share (%) of Smartphone Subscribers
Nov-12Feb-13Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google53.7%51.7%-2.0
Apple35.0%38.9%3.9
BlackBerry7.3%5.4%-1.9
Microsoft3.0%3.2%0.2
Symbian0.5%0.5%0.0

Google Owns 5 Properties among Top 10 Mobile Websites






According to data from Hitwise Mobile today,Google had the top mobile site overall in the US. It also had four more in the top 10: Gmail, News, YouTube and Maps.
'The data in the charts above are drawn from both smartphones and tablets. As mentioned, the data essentially don’t include mobile apps.
However, as comScore and Nielsen have both pointed out, the overwhelming majority of time on mobile is spent in apps. Consequently, the data above are not entirely reflective of the entire population of mobile users.
Hitwise  Mobile  service offers insights traffic and related data about mobile user behavior in 170 categories and for 4 million mobile sites on a global basis.Currently, Hitwise doesn’t break out the data by operating system.

Friday, April 12, 2013

Tuesday, April 9, 2013

Mobile Phone Handsets To Exceed 2billion


Gartner expects 861 million Android devices to be shipped in 2013, up from 497 million last year.

The number of smartphones shipped worldwide will reach one billion this year as the device becomes more affordable, driving adoption in emerging markets and the prepay segment in mature markets, according to a new report from Gartner.

 Last year, 675 million smartphone units were shipped. These numbers point to how quickly smartphones have been embraced by consumers, with the first mass market smartphone having been introduced just six years ago in 2007 by Apple. "The trend towards smartphones and tablets will have much wider implications than hardware displacement," said Carolina Milanesi, research vice president at Gartner, Stamford, CT.


In 2014, there will be 1.949 billion mobile phones shipped worldwide and by 2017, 2.128 billion Mobile handsets will be in use across the Globe

. Tablet sales are also growing as lower-priced tablets and their growing capabilities accelerate the transition from PCs to tablets. In 2013, 197 million tablets are expected to be shipped worldwide, up 69.8 percent from 116 million last year. By 2014, the number will reach 266 million and by 2017, 468 million.

How McDonald is using their Mobile App set to promote McWrap


McDonald’s has turned to rich media again to take its new mobile marketing campaign to a whole new level and encourage consumers to learn more about its latest chicken wraps.
The fast food giant is one of the few companies that really has taken over the mobile advertising ecosystem. Over the past few years, McDonald’s has dipped its toes in mobile banner ads, rich media efforts and Apple’s iAd network.
McDonald’s is running the interactive mobile campaign within Pandora’s iPhone application for  promoting its new Premium McWrap.
The company is running a mobile banner ad that includes a photo of the new McWrap and entices consumers to unwrap a feast of freshness.
When consumers tap on the ad, it expands to a bigger picture of the Premium McWrap. From there, users can tap on the package to release flavor.
As they tap, the background changes climates – cloudiness, rain and, ultimately, sunshine.
To read more  check out Mobile Marketer

Tuesday, April 2, 2013