Saturday, March 30, 2013
Friday, March 29, 2013
Thursday, March 28, 2013
PayPal has picked the UK for its first stab at mobile payments in Europe because, with 18 million customers (out of 123 million worldwide), the UK is the company’s second-largest market outside of the U.S. And it also has one of the highest smartphone penetrations in Europe — currently at around 61%, according to Kantar Worldpanel Comtech.
According to emarketer , NFC payments in the UK will increase more than 100-fold in four years, topping $9.7 billion (£6 billion) by 2016.
The Mobile readiness Index for mobile payments of 34 global markets, has been prepared by Mastercard ,representing approximately 85 percent of the world's household consumption expenditure. Scores are derived from an algorithm comprised of over 50 inputs, including economic data, demographic data, telecommunications data, payments industry data, and proprietary consumer research.
The above data shows the Mobile Payment index of Argentina
While it's early days for the adoption of mobile payments globally, some markets are making progress toward attaining the right mix of market forces and consumer acceptance. That's among the top-level findings of the MasterCard Mobile Payments Readiness Index (MPRI), a data-driven survey of the global mobile payments landscape. Using public and proprietary data, as well as original market research, the survey gauges the preparedness and receptivity of 34 countries for mobile payments of three varieties – person to person (P2P), mobile e-commerce (m-commerce), and mobile payments at the point of sale (POS).
Wednesday, March 27, 2013
The 4G revolution is all set to change the way users across the world use mobile to make a purchase via online web . A recent study by retail analysis firm Conlumino has indicated that Britain's online retail sector could increase by around £1.8 billion a year as more and more people turn to their mobile devices for shopping.
According to the report, connection speeds and reliability are the main reasons preventing many shoppers from making purchases online, but with the new faster connection now on the horizon it is likely that the number of items bought via mobile technology will rise by 113 per cent year on years
China’s top online stores, Tmall and Taobao, have seen 600% jump in purchase made via mobile devices last year on the two sites ( 2012). Alibaba, the company that runs those two e-stores, says that the number of unique visitors to Taobao last year on its apps or on any mobile browser reached 300 million last year. The company’s blog says that, of those mobile visitors, 57 million (19 percent) made purchases on their phones.
According to Techasia While that’s a sizable shift to m-commerce, mobile purchases still made up just 6.87 percent of all Taobao transactions in 2012. At least that’s way up from a mere 1.77 percent in 2011.
10:12 AM Mobile trends, Mobile web, Movile economy, Presentations, research data, white papers No comments
The world wide Web is Going Mobile and How ?In case you wanted more proof, take a look at the latest presentation by respected venture capitalist Mary Meeker entitled “Internet Trends,” which has a major focus on smartphones and tablets. Meeker has long said that mobile devices point us towards our digital future, one that’s “light on assets” because entire concepts about ownership will change, and her presentation last night at Stanford University gave some figures to show how that was already happening.
Monday, March 25, 2013
12:19 PM No comments
source: Hedi Cohen's Post on The Mobile Era : Charts to show how the Media Consumption disruption is under process
25 Mobile Research Charts to Guide Your 2012 Marketing | Heidi Cohen: Traditionally late adopters, the US switched to smartphones in 2011. Underlying this trend is a change in pricing as well as other consumer needs. According to Pew Internet Research, US smartphone ownership increased 46% as of February 2012 up from 35% in May 2011. While confusion over smartphones has declined, about 8% of US adults aren’t sure whether they own a smartphone or a plain cellphone. Interestingly, roughly one in ten US adults has no cell phone.
£800million is expected to come from existing mobile shoppers spending more money, while another £1billion will come from new users.
Reports show that round 47% of consumers use their smartphone to search for local information, such as a store they want to visit. 46% look up a store’s mobile site and 42% check inventory prior to visiting a store.
Recent article in Telegraph.co.uk shows Mobile-commerce, has already risen 55 per cent compared to a year ago, and an item is now purchased on eBay every second via a smartphone or tablet
Thanks to new 4G connections, offering speeds around five times faster than on most current mobiles, it is estimated that the amount spent via m-commerce will now rise a further 115 per cent in the next 12 months, during which time the number of smartphones will also overtake the number of PCs in Britain.
A recent report by Berg Insights estimated that mobile ads and marketing comprised a €3.8 billion (U.S. $5 billion) market in 2011,dominated by Google’s AdMob and Apple’s iAd platforms. But Berg is predicting that numbers will grow by 5times into a €19.7 billion market in 2017. In the UK, the Internet Advertising Bureau UK (IAB) said the sector grewby 132% to £181.5 million in the first half of 2012 to account for 7% of digital ad spend.
This trend is reflected in the activities of the market’s more forward-looking agencies. For example, M&C Saatchi’s mobile division contributed 15 to 20% of the agency’s total UK profits last year.
In United Kingdom digital was 16% ofall expenditure in 2012, making mobile outlay equal to just over 1% of the entire UK spend on advertising. Yet mobile is grabbing an ever-larger share of consumer attention, as demonstrated by the diagram below, where time spent on mobile is at 23%.