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Sunday, December 1, 2013

Record-Breaking Black Friday sees E-spending grow by 20%, Mobile Sales Surge 43 Percent



Record-Breaking Black Friday Online Spending Up 19 Percent; Mobile Sales Surge 43 Percent  "Mobile shopping continues to grow, as mobile traffic grew to 39.7 percent of all online traffic, an increase of 34 percent over Black Friday 2012. 

Mobile sales were also strong, reaching 21.8 percent of total online sales, an increase of nearly 43 percent year-over-year.

Smartphones drove 24.9 percent of all online traffic on Black Friday compared to tablets at 14.2 percent, making it the browsing device of choice. 

Tablets drove 14.4 percent of all online sales, double that of smartphones, which accounted for 7.2 percent of all online sales. On average, tablet users spent $132.75 per order compared to smartphone users who spent $115.63, a difference of 15 percent."

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