Thursday, December 12, 2013

Mobile Ad Spending Led by Pharma Brands ,with 6% ad budgets spent on Mobile

Chart/table from: Pharma Brands Ramp Up Mobile Ad Spend in Q3:

Mobile spending  Across Industry Verticals 

Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, Revenue estimates released earlier this year by the IAB indicate that the pharma and healthcare sector is the 8th-largest online advertising vertical, with 6% share of total spending on internet ads during the first half of this year


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