Thursday, November 21, 2013

Why Mobile is Yet to Go Mainstream


Facts about  Mobile Advertising? | Business Insider India: "While Mobile continues to grow faster than any traditional media.. andin some countries they are growing exponentially.. But here are some facts on " why Mobile is Yet to get Mainstream

The size of the Mobilemarket is still quite small, but growing: U.S. mobile ad revenues were about $1.2 billion in 2011. This year, that same total was reached in just the first six months, IAB reports.

Mobile advertising is way behind in terms of getting its fair share: In 2011, mobile accounted for 10 percent of U.S. media consumption, but only 1 percent of ad spend. And Google essentially accounted for 62 percent of global mobile ad spend last year."


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