Facts about Mobile Advertising? | Business Insider India: "While Mobile continues to grow faster than any traditional media.. andin some countries they are growing exponentially.. But here are some facts on " why Mobile is Yet to get Mainstream
The size of the Mobilemarket is still quite small, but growing: U.S. mobile ad revenues were about $1.2 billion in 2011. This year, that same total was reached in just the first six months, IAB reports.
Mobile advertising is way behind in terms of getting its fair share: In 2011, mobile accounted for 10 percent of U.S. media consumption, but only 1 percent of ad spend. And Google essentially accounted for 62 percent of global mobile ad spend last year."