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Thursday, November 14, 2013

How Smartphones and Apps are changing the Brick and Mortar Retail Stores




  1. Out of all Holiday shoppers  with smartphones, 62% of them accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app.. (Source: ForeSee, 2013)
  2. 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013)
  3. 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)
  4. Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
  5. 27% of companies worldwide planned to implement location-based marketing in 2013. (Source: Econsultancy, 2013)
  6. 29% of mobile users are open to scanning a mobile tag to get coupons (Source: Microsoft Tag, 2012

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