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Thursday, November 14, 2013

How Mobile is Shortening Holiday Shopping




Mobile Shortens Holiday Shopping (Schedule And Spend) So You Have More Time To Be Thankful - Forbes: " annual 2013 Holiday Survey found fewer than 19% of consumers polled started shopping last month. That’s 5% fewer than last year. Oh, and a projected spend of $825, also down 5%.


According to 15,200 consumers  which was a part of survey  was asked about holiday spending and shopping activities, part of the answer has to do with increased use of mobile outreach and planning. "

65%  indicated they had already used, or planned to use, their mobile devices to research shopping options. All of which means the time consumer actually feel they need to shop has gotten a lot smaller this year.

Adobe predicts an increase of 21 percent in Thanksgiving Day online sales, totaling $1.1 billion, as well as record growth of 17 percent on Black Friday, totaling $1.6 billion. It expects consumers to spend more than $2.27 billion online on Cyber Monday, up 15 percent year-over-year.

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