Monday, October 28, 2013

Micromax ropes in Hollywood's Hugh Jackman as brand ambassador - Economic Times

What Samsung and other MNC  Smartphone OEMs has not managed to do, Micromax has achieved it with very little hype and  lot of reach and substance  as it has managed to rope in Hollywood Actor Hugh Jackman

Earlier last month Micromax had announced about the the Canvas Turbo, which was confirmed today when Micromax had run print first page ads across Leading Indian Newspapers showcashing Hugh Jackman as its  brand ambassador and has been the  Indian mobile operator to have roped in a Hollywood star as its brand ambassador

The highly competitive Indian Market Micromax comes 2nd to Samsung as per Q2  2013 released by market research and analyst firm IDC.

The Hollywood actor will be seen endorsing the Canvas series of smartphones for Micromax. The association would start with the new Micromax smartphone - Canvas Turbo, to be launched soon in theIndian market, Micromax said. 

However not everyone is convinced about the " Strategy of using ' Hugh Jackman" as its brand Ambassador as " Micromax operates in the highly price sensitive" Market ( Most of its Smartphones are available in the price bracket of ( 5000 to 15,000)

According to  Firstpost Analysts Peter Claridge 

Post the Micromax announcement " Facebook had  less than 400 Likes, 130 comments and 70 shares. This was quite surprising because in the last 30 days, Micromax posted 56 times and got an average of 1,150 Likes, 170 comments and 66 shares per post, so how could news about Hugh Jackman becoming the brand ambassador get lower engagement?


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