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Tuesday, October 15, 2013

HTC in the reckoning for Amazon Smartphone Launch


























This statistic depicts a forecast for Amazon Kindle Fire tablet sales from 2011 to 2014. The Kindle sold around 5.5 million units in 2011 and it is estimated that this will increase to 27.8 million units by 2014.

Android Community - Tracking the Android Platform: "After Kindle Tablets and ereaders now comes a " Smartphone " .If a persistent rumor which has been gather a lot of buzz is to be believed " An Amazon smartphone is on the cards very soon" and its Likely that HTC might be a partner in this project if a recent report is to be believed and it is likely to be offering an Android Platform

Amazon's walled garden ecosystem is really lacking apps, and there is also the concerns as to who would build their smartphone. If a new report is right, it could be none other than HTC."

Although HTC is currently in public denial regarding their position, having defiantly dismissed the implications of their recent quarterly decline

For Amazon "moving over to the Hottest Selling device " The smartphone " might be a good move strategically , as it already has a product portfolio " a Tablet and ereaders,may be a smart move for Amazon, though. Consider that the smartphone realm is a new one for Amazon, and they’d need something a little extra to bolster their position. HTC is a naturally good choice, as they have both the manufacturing prowess and distribution inroads necessary

The other side " for Amazon " would be " their product needs to be technologically better and the features smarter . The PLC of Smartphones is in its peak, and unless its a break out product... it can actually shrink the market from Samsung and Apple, rather than create a new market ,

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