|The key driver of mobile data services growth in emerging markets is the increasing availability of low-cost feature-rich mobile phones|
|Inmobi Advertising Insights|
IResearch indicates that that the global mobile data services market , including mobile advertising, was worth U.S. $224 billion in 2010.
Over the next four years the market will increase to U.S. $340 billion in 2014. FIFTEEN EMERGING MARKETS HAVE SIGNIFICANT SCALE IN MOBILE Today ﬁfteen emerging markets account for more mobile subscriptions than the rest of the world combined and this trend will continue over the next ﬁve years.
These markets are China, India, Indonesia, South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Russia, Poland and Ukraine. Due to the sheer volume of mobile subscriptions in these markets, and continuing mobile penetration, they offer substantial investment opportunities for the telecom and advertising industries.
According to Inmobi research that these 15 emerging markets generated around 30% of mobile data services revenues in 2010, globally. With the revenue contribution expected to continue increasing over the next four years. In 2014, these 15 markets are expected to account for close to 36% of the global mobile data services revenues.