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Monday, October 14, 2013

3 Insights on Technology Consumer Behavior : SmartPhones vs Tablets






Smartphone Usage - Tablet Usage: "To some, the smartphone and tablet might seem like interchangeable devices. Both allow you to watch video, surf the web and check email, but according to comScore, how people use each device remains very different.

U.S. consumers will spend $24 billion shopping on their tablets compared to $13.44 billion on their smartphones

 For both types of devices, games are the most popular category, with 67 percent of the time spent on tablets and 39 percent of time spent on smartphones devoted to gaming.

Users having access to  smartphone,  are most likely to  send a message ( sms ) check emails, post on Facebook, also a lot of reading is done via Smartphones ( rereaders)t

 A recent Flurry report shows  that almost 90 percent of time spent reading e-books is done on smartphones rather than tablets.

Tablet users spend more time using their devices for media and entertainment, including games, movies and news. For both types of devices, games are the most popular category, with 67 percent of the time spent on tablets and 39 percent of time spent on smartphones devoted to gaming."

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