Sony Launches Waterproof Xperia Z1 Smartphone For Rs 44,990 - The Economic Times: "Electronics Major Sony Today Launched Waterproof Premium Smartphone Xperia Z1 For Rs 44,990 With An Aim To Double Its Share In The High-End Mobile Phone Market To 20 %
Sony Also Unveiled Next Version Of Smartwatch For Rs 14,990 Which Will Be Available In India From October.
Sony’s Ambition Is To Be No 1 In Premium Smartphone Segment Which Are Phones Priced Above Rs 30,000 And In A Price Sensitive Market In India , Doubling Their Marketshare From 10% To 20% In One Year Will Not Be A Cake Walk .. although Sony is trying to learn from Samsung which was the first Mobile Brand to Roll off EMI for a Smartphone .
Xperia Z1 Is Available Across Stores From Today With An Installment Option Spread Over 12 Months At No Cash Downpayment, Nil Processing Fee And Interest
The Company Unveiled Next Version Of Smartwatch For Rs 14,990 Which Will Be Available In India From October"