The above infographic from Nielsen, Pew Research Center, Cisco, PWC shows how Mobile will change traditional marketing concepts, notably healthcare and medical Industry
- Smartphones in use worldwide surpassed 1 billion in 2012, with the next billion predicted to be in use by 2015.
- Time spent on mobile apps increased by 120 percent from 2011 to 2012.
- More than half of smartphone owners gather health information on their phones.
- More than half of patients expect that apps and other mHealth services will make healthcare more convenient in the next three years