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Tuesday, August 13, 2013

The Mobile Healthcare Ecosystem : Patients cs Caregivers

Via   healthcarecommunication.com

The above  infographic from Nielsen, Pew Research Center, Cisco, PWC  shows how Mobile  will change traditional marketing concepts, notably  healthcare  and medical Industry

  1.  Smartphones in use worldwide surpassed 1 billion in 2012, with the next billion predicted to be in use by 2015. 
  2. Time spent on mobile apps increased by 120 percent from 2011 to 2012. 
  3. More than half of smartphone owners gather health information on their phones. 
  4. More than half of patients expect that apps and other mHealth services will make healthcare more convenient in the next three years

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