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Saturday, August 24, 2013

Mobile Web Search to Overtake Desktop Search by 2016

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source : Statista
Among all digital platforms brand marketer use in driving leads and Traffic, Search advertising  has seen a large scale shift towards mobile and Tablets and by the end of 2013 ,Mobile web search would overtake Desktop Search

 By 2017, eMarketer predicts, the mobile share of search advertising expenditure could reach 60 percent or $15.2 billion. Given these numbers, Google’s decision to develop a mobile operating system and give it away for free makes a lot of sense. After all, Android has helped Google to  dominate the market and leverage its first mover advantage

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