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Friday, August 30, 2013

Mobile Advertising Set to Replace Desktop as Mainstream Digital Channel by 2016



Mobile Advertising Will Sprint Past Desktop Ads In Four Short Years - Forbes: "You already know mobile ads were taking off like crazy. But this fast?

According to a new report from eMarketer, mobile ad revenues will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year. That will jump further to nearly 60% mobile by 2017.

Spending on display ads–everything from banners to video ads to Facebook ‘s sponsored stories and Twitter’s promoted tweets–is a bit slower to go mobile. But it will still hit nearly half by 2017, eMarketer forecasts."


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