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Wednesday, June 26, 2013

55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]



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55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]: "Empathica recently issued a survey among 6,500 U.S. Internet users — a little more than half (52%) of whom identified as smartphone owners — to take a closer look at how they're using mobile in stores. Impressively, 55% of smartphone owners said they've used a mobile device to compare prices between retailers. Thirty-four percent said they've scanned a QR code, and 27% have read online reviews from their devices before making purchase decisions.



Those findings and more are showcased in the infographic below. Note that the statistics in the third category only include responses from smartphone owners.

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