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Friday, May 3, 2013

The Top 500 retailers double their Mobile Commerce Revenue

Top 500 - The number of Top 500 retailers active in mobile commerce doubles in 2012 - Internet Retailer: "Many leading e-retailers recognize the opportunity in mobile commerce, and that’s reflecting in a more than doubling of the number of Top 500 retailers with mobile sites or apps in the 2013 Internet Retailer Top 500 Guide.



In 2012, 322 merchants of the merchants listed in the new version of the Top 500  operated a mobile commerce site or app compared with 135 in 2011 and 76 in 2010.




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But some Top 500 retailers are embracing mobile commerce more aggressively than others and gaining shoppers—and sales—as a result."

RueLaLa.com (No. 76), which sells designer fashion for a limited time to registered shoppers, generated 16.9%—$67.5 million—of its overall 2012 e-commerce sales of $399.9 million from mobile commerce. For ShopNBC.com (No. 98), mobile sales reached $60.0 million in 2012, accounting for 22.4% of its e-commerce sales of $268.2 million. Flash-sale site Fab.com (No. 150) brought in around $45.0 million in mobile sales last year—30% of its Internet Retailer-estimated total of $150.0 million. M-commerce figures come from the Internet Retailer Mobile 400.

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