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Sunday, April 14, 2013

Samsung Fails to break the Apple Story in US :Apple marketshare zoom to 39%

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share -: ", reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013."


Apple and Samsung battle it out in the US Smartphone Market : 
US Smartphone subscribers has exceeded 57% in February 2013 with 133.7 million people in the U.S. owning smartphones (during the three months ending in February, up 8 percent since November.)
 Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.


Top Smartphone OEMs
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
 Share (%) of Smartphone Subscribers
Nov-12Feb-13Point Change
Total Mobile Subscribers100.0%100.0%N/A
Apple35.0%38.9%3.9
Samsung20.3%21.3%1.0
HTC11.0%9.3%-1.7
Motorola9.5%8.4%-1.1
LG7.0%6.8%-0.2

Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent. BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).
Top Smartphone Platforms
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
 Share (%) of Smartphone Subscribers
Nov-12Feb-13Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google53.7%51.7%-2.0
Apple35.0%38.9%3.9
BlackBerry7.3%5.4%-1.9
Microsoft3.0%3.2%0.2
Symbian0.5%0.5%0.0

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