Sunday, April 28, 2013

Location-based Mobile Ad engagement grows 185%

Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra's quarterly Mobile Rich Media Monitor Report has revealed.

INFOGRAPHIC: Location-based ad engagement grows 185 per cent for rich media mobile ads | Mobile content industry news | Mobile Entertainment: "location-based features have overtaken branding and presentation as the most engaging ad feature, with 18.8 per cent engagement rate. 

In second place comes gaming features with 13.9 per cent engagement rate. For the second consecutive quarter, video was the most popular feature by a significant margin, appearing 45 per cent of all the mobile advertising campaigns analysed."


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