Mobile Devices - New Media Trend Watch USA: "Travel bookings made through mobiles will amount to about $25 Billion by 2014 in the US, according to Google.
Head of industry, travel, for Google, Siddharth Dabhade, in a conference organized by Travelclick and IDeaS in India, made an interesting presentation on the mobile influence in the Indian and US hospitality segment. Key findings includes the following:
- By 2014, mobile revenue will be 18% of the online market and 8% of the total travel market.
In the US in 2012, 22% of the total travel bookings/purchases are from mobile websites, 12% from native apps and the rest from non-mobile sources. For 2011, these numbers were at 20% and 9% respectively.
In 2012, 14% of traveler have purchased extra travel services (ancillary) from mobile websites, 7% from native apps and the remainder are non-mobile sources. For 2011, these numbers were at 12% and 6% respectively.
(tnooz, April 2013)"
Fliers are also increasingly turning to their tablets during air travel . According to TripAdvisor's annual air travel study, 37% of respondents considered their tablet an "essential" in-flight accessory-a 5% increase from the 2012 survey.