McDonald’s has turned to rich media again to take its new mobile marketing campaign to a whole new level and encourage consumers to learn more about its latest chicken wraps.
The fast food giant is one of the few companies that really has taken over the mobile advertising ecosystem. Over the past few years, McDonald’s has dipped its toes in mobile banner ads, rich media efforts and Apple’s iAd network.
McDonald’s is running the interactive mobile campaign within Pandora’s iPhone application for promoting its new Premium McWrap.
The company is running a mobile banner ad that includes a photo of the new McWrap and entices consumers to unwrap a feast of freshness.
When consumers tap on the ad, it expands to a bigger picture of the Premium McWrap. From there, users can tap on the package to release flavor.
As they tap, the background changes climates – cloudiness, rain and, ultimately, sunshine.
To read more check out Mobile Marketer