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Tuesday, April 30, 2013

Building the DNA of Your Organization : How Apple made a difference "in the words of U2 Bono"

DNA of Apple – so rightly put by Bono | marketing / social media / apple blog: "Some adore Steve Jobs. Some despise him publicly. But what most companies try and fail – is to emulate the core DNA of people & innovation that represent Apple.



 Thanks To Subhasish for  sharing this post at his blog http://fewrandomrantings.wordpress.com/2013/04/21/dna-of-apple-so-rightly-put-by-bono/

Time magazine released its ‘Time 100‘ list of interesting people for 2013, and it’s packed with tech luminaries. One of those singled out is Apple head of Human Interface Jony Ive. Ive’s blurb is written by musician and activist Bono, who has had a long relationship with Apple in concert with various endeavors like a U2-branded iPod.



As someone who was brought into the Apple fold by Steve Jobs, Bono has likely had  more of a chance than most people to see the way how Steve Jobs  and his team of designers work.

Someone who was brought into the Apple fold by Steve Jobs, Bono has likely had  more of a chance than most people to see the way that Ive and his team of designers work. Bono has this to  say on how its not easy to replicate Apples  DNA

People work at Apple because they’re passionate about doing the absolute best work they’re capable of and they know that those goals are aligned with the company’s at large. I cannot state enough how rare that actually is. When Bono (yes, Bono) says that you can’t get people this smart to work this hard for money alone, he’s actually describing one of the core reasons that Apple is so successful and one of the biggest things that other companies overlook when trying to duplicate the model

 What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.

To finish with, here’s the #motivational employee welcome letter @ Apple that you receive on your first day at Apple. If you’re running a company, and some day desire to be as great and innovative as Apple, maybe, you should print this and give it to your employees.


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Gautami

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