DNA of Apple – so rightly put by Bono | marketing / social media / apple blog: "Some adore Steve Jobs. Some despise him publicly. But what most companies try and fail – is to emulate the core DNA of people & innovation that represent Apple.
Thanks To Subhasish for sharing this post at his blog http://fewrandomrantings.wordpress.com/2013/04/21/dna-of-apple-so-rightly-put-by-bono/
Time magazine released its ‘Time 100‘ list of interesting people for 2013, and it’s packed with tech luminaries. One of those singled out is Apple head of Human Interface Jony Ive. Ive’s blurb is written by musician and activist Bono, who has had a long relationship with Apple in concert with various endeavors like a U2-branded iPod.
As someone who was brought into the Apple fold by Steve Jobs, Bono has likely had more of a chance than most people to see the way how Steve Jobs and his team of designers work.
omeone who was brought into the Apple fold by Steve Jobs, Bono has likely had more of a chance than most people to see the way that Ive and his team of designers work. Bono has this to say on how its not easy to replicate Apples DNA
What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.
To finish with, here’s the #motivational employee welcome letter @ Apple that you receive on your first day at Apple. If you’re running a company, and some day desire to be as great and innovative as Apple, maybe, you should print this and give it to your employees.
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