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Sunday, April 28, 2013

3 Ways how "Location Based" Advertising Is Transforming Mobile Marketing Mix

How Location Data Is Transforming Mobile - Business Insider: "
With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space.  Marketers are increasingly using real time location data to target consumers , Mobile Locations based  targeting  is increasingly being used by advertisers and brands to reach out to the on the move Mobile consumers

 Geo-targeting covers a geographically recognized region, such as a State  or city where  geo-targeting  data is used to serve ads within an   identified location, such as a 500-metre radius from a retail outlet.



3 ways how Advertisers and Marketing Company's might use location-based data for efficient Consumer Targeting 

1)Location-enabled mobile ads: Location based Advertising have been around for some time now and this model has scores due to their effectiveness and the impressive prices they command.

2) Location-based features: have turned out to be great for boosting engagement on apps. Facebook, Google, Yelp, Instagram, Groupon, Twitter and dozens of other popular apps offer location-enabled features.Foursquare is an example of how Advertisers can use the Platform to run customised messages and advertising via the Platform

3)Local data based search: can connect hundreds of thousands of small and medium-sized businesses to the mobile economy. The "local mobile consumer," is a lucrative segment and marketing companies needs to invest in Mobile local Search for consumer as research shows that  a third of mobile searches have local intent, and that 94% of smartphone users have searched for local information.

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