Monday, March 25, 2013

How Mobile has Changed Retail Shopping" 5 Charts

source: Hedi Cohen's Post on The Mobile Era : Charts to show how the Media Consumption  disruption is under process

25 Mobile Research Charts to Guide Your 2012 Marketing | Heidi Cohen: Traditionally late adopters, the US switched to smartphones in 2011. Underlying this trend is a change in pricing as well as other consumer needs. According to Pew Internet Research, US smartphone ownership increased 46% as of February 2012 up from 35% in May 2011. While confusion over smartphones has declined, about 8% of US adults aren’t sure whether they own a smartphone or a plain cellphone. Interestingly, roughly one in ten US adults has no cell phone.


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