Wednesday, March 27, 2013

5 Key Drivers behind the Exploding growth of Smartphone and Tablet Powered Mobile Shopping

The 4G revolution is all set to change the way users across the world use mobile to make a purchase via online web . A recent  study by retail analysis firm Conlumino has indicated that Britain's online retail sector could increase by around £1.8 billion a year as more and more people turn to their mobile devices for shopping. 

 According to the report, connection speeds and reliability are the main reasons preventing many shoppers from making purchases online, but with the new faster connection now on the horizon it is likely that the number of items bought via mobile technology will rise by 113 per cent year on years 

China’s top online stores, Tmall and Taobao, have seen 600% jump in purchase  made via mobile devices last year on the two sites ( 2012). Alibaba, the company that runs those two e-stores, says that the number of unique visitors to Taobao last year on its apps or on any mobile browser reached 300 million last year. The company’s blog says that, of those mobile visitors, 57 million (19 percent) made purchases on their phones. 

According to Techasia While that’s a sizable shift to m-commerce, mobile purchases still made up just 6.87 percent of all Taobao transactions in 2012. At least that’s way up from a mere 1.77 percent in 2011.


Post a Comment